Emma launches Sleep Innovation Accelerator with up to €250,000 funding

Frankfurt/Main, August 24, 2021. Emma – The Sleep Company is launching an accelerator program to help promising projects improving our sleep to achieve success. With the Sleep Innovation Accelerator, Emma is targeting entrepreneurial individuals with new ideas and ambitious growth goals.

With 1.5 million mattresses sold in 2020, Emma is the world’s leading direct-to-consumer (D2C) sleep brand. In the same year, sales increased by 170 percent, reaching 405 million euros. Indeed, Emma has set out to revolutionize the world of sleep. With the accelerator, Emma’s strong growth ecosystem is opening to new teams and their product concepts. “Our goal with the Sleep Innovation Accelerator is to promote and encourage talented young people to turn their ambitious ideas into reality, and maybe to found a startup themselves. We are looking forward to many exciting and innovative ideas and to exchange with young entrepreneurs,” says Dr. Dennis Schmoltzi, founder and CEO of Emma – The Sleep Company.

Any business idea related to sleep can be submitted – be it about how to fall asleep, how to increase sleep quality during the night or how to wake up more energized. The selected projects will be supported by Emma through mentoring, market reach (more than 2 million customers) and their experience with scaling D2C businesses quickly. Emma will also provide up to €250,000 funding for the retained projects. The accelerator program will proceed in five steps over a six-month period:

1. projects which convince in the initial interview will be given the opportunity to participate in an idea workshop. A team will be built, and the further advanced idea of the project will be presented to the Emma Innovation Board.

2. if the concept is deemed convincing, the project will officially become a part of the Sleep Innovation Accelerator. In addition to funding, Emma will provide support in research and development and with ongoing coaching from inhouse experts during the whole project.

3. after three months, the team will meet again with the Emma Innovation Board to get feedback on the progress made to date and to ensure that the project is moving in the right direction.

4. at the end of the six-month phase, an MVP (Minimum Viable Product) is supposed to be implemented. It will be presented to various Emma representatives and external consultants.

5. if the project is successful, it will be launched and further supported with Emma’s expertise and resources.

The application deadline is September 15, 2021, and interested parties can apply here: https://jobs.lever.co/emma-sleep/b66c5e5e-439c-4a14-bde5-0b8929048d6a

About Emma – The Sleep Company (Emma Sleep GmbH):

Emma – The Sleep Company is a founder-managed company and with 1.5 million mattresses sold in 2020 the world’s leading Direct-to-consumer sleep brand. Founded in 2013 by Dr. Dennis Schmoltzi and Manuel Mueller, the Sleep Tech company is headquartered in Frankfurt, Germany, with additional locations in Manila (Philippines), Lisbon (Portugal) and Shanghai (China). In 2020, the company achieved a turnover of EUR 405 million (USD 494.7 million), a growth rate of 170% from the previous year. On July 1, 2020, Franz Haniel & Cie. GmbH group acquired 50.1 percent of Emma – The Sleep Company.

The flagship product is the Emma® bed-in-a-box, which is currently available in more than 30 countries. The mattress is sold directly to consumers via a diversified customer experience that includes several digital touchpoints as well as about 3,000 stores. The successful omnichannel strategy has been made possible by partnerships with several retailers.

Emma’s research and development team is a leader in sleep technology. The team of over 30 people develops innovative products that make a positive impact on people’s lives by enhancing their sleep. In doing so, Emma launched the world’s most advanced smart mattress: the Emma Motion. To scale the business and innovate as fast as possible, Emma’s 700+ team members are constantly creating and implementing new concepts to optimize everything from their global supply chains to marketing and sales. The company keeps its sharp competitive edge by staying agile, discovering pragmatic solutions to challenges, and maintaining a digital mindset. The team celebrates and encourages diversity in all areas: diversity of thought, character, ideas, and background.

For more information about our products range, please visit this website: emma-sleep.co.uk

Press Contact: Lukas Schuez HOSCHKE & CONSORTEN Public Relations GmbH Tel.: +49 40 36 90 50-32 E-Mail: l.schuez@hoschke.de

Max Lange HOSCHKE & CONSORTEN Public Relations GmbH Tel.: +49 40 36 90 50-34 E-Mail: m.lange@hoschke.de

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