London, UK, January 25th 2023: The world’s leading direct-to-consumer sleep brand, Emma, has launched a nationwide partnership with homelessness charity Emmaus UK. The charity partnership launched this month with an initial donation of more than £500,000 worth of mattresses to Emmaus communities and charity shops across the UK. Emmaus supports people who have experienced homelessness by providing them with a home, personalised support, training and meaningful work in a social enterprise.
Dr Dennis Schmoltzi, CEO and co-founder at Emma – The Sleep Company, said: “At Emma, we strongly believe that everyone deserves a great nights’ sleep, no matter the circumstance. We are proud to support Emmaus communities across the UK, as well as using the power of sleep to raise vital funds for a worthy cause.”
More than 850 people are housed and supported at 30 Emmaus communities across the UK. People supported by Emmaus – known as companions – gain skills, confidence and experience by working alongside local volunteers in their local Emmaus social enterprises.
Charlotte Talbott, Chief Executive of Emmaus UK, said: “I am delighted to welcome Emma as a charity partner of Emmaus and that they’re able to provide direct support to our communities across the country. From our experience supporting people who have experienced homelessness, we understand Emma’s mission and the impact a comfortable night’s sleep has on people’s wellbeing.”
“This first batch of Emma mattresses will generate a significant income for our communities and hopefully attract new customers to Emmaus charity shops across the UK.”
Emma is home to the UK’s most-awarded mattress and is the leading direct-to-consumer sleep brand in the world. Emma’s mission is to help people awaken their best through a great nights’ sleep and it is revolutionising the sleep industry with its use of smart technology, world-class engineering and its industry-leading in-house sleep lab.
Through this first stage of support, more than £500,000 worth of mattresses have been donated to 30 Emmaus communities across the UK. The majority of the mattresses will be available for sale to the public over the next few weeks at Emmaus charity shops, with stocks already proving popular and selling quickly.
To find out more about Emmaus and the location of your nearest Emmaus charity shop, visit: https://emmaus.org.uk/
For media enquiries please contact Andrew Fowler at Emmaus on email@example.com or 07468 537 039
Notes to Editors
About Emma – The Sleep Company
Emma – The Sleep Company is a founder-managed company and the world’s leading direct-to-consumer sleep brand. Founded in 2013 by Dr. Dennis Schmoltzi and Manuel Mueller in Germany, the company is active in more than 30 countries and Emma® products are sold via an omnichannel approach, including D2C/online, marketplaces, and more than 3,500 brick-and-mortar stores. Emma successfully collaborates with over 200 retailers. Emma’s 850+ team members are working across the world, with offices in Frankfurt (Germany), Manila (Philippines), Lisbon (Portugal), Mexico City (Mexico), and Shanghai (China).
- Emmaus supports formerly homeless people by giving them a home, meaningful work in a social enterprise and an opportunity to regain lost self-esteem to help rebuild their lives.
- There are currently 30 Emmaus communities across the country, supporting 850 companions (formerly homeless people) in the UK. In addition, there are three Emmaus groups working towards setting up an Emmaus community in their area.
- Emmaus’s mission is to empower people affected by homelessness and poverty to change their lives for the better whilst using our voice to achieve social change.
- To find out more visit https://emmaus.org.uk/