Emma — The Sleep Company Opens the Doors to Its First German Store  

  • The sleep brand’s flagship store is located in the centre of Cologne. 
  • Emma’s own stores are a part of the company’s broader retail strategy. 
  • The store’s grand opening will take place on Saturday 18th November. 

November 17th, 2023: Emma – The Sleep Company, the world’s largest D2C sleep brand, is opening its first German store in one of Cologne’s primary shopping streets, Mittelstraße. The project marks a new era of expansion for the sleep company — having already transformed the global D2C sleep industry, Emma is now revolutionising retail with its own stores. 

The uniquely designed space features Emma’s diverse and extensive range of sleep products, including mattresses, pillows and beds. The new store provides a great opportunity for customers to see, touch, and experience these Emma products before purchase. Sleep experts will be on hand to explain the technology behind Emma’s acclaimed products, and to help visitors identify which ones suit their needs best.  

“Opening our first Emma Store in Germany is another exciting milestone in our journey to becoming the world’s number one global sleep brand,” said Manuel Müller, Co-Founder and CEO of Emma – The Sleep Company. “We have more store openings planned across Europe later this year, and in 2024,” added Müller. 

The Cologne store’s grand opening will take place on Saturday 18th November. Alongside Emma’s products, visitors can expect to find a wheel of fortune, a photobooth, and the chance to win prizes. 

For more information about Emma – The Sleep Company, please visit news.emma-sleep.com 

Press Contact 

For further information please contact media@emma-sleep.com 

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